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Zadan Nine West C7lp9Qz2
Zadan Nine West
From Wikipedia, the free encyclopedia

A persona , (also user persona , customer persona , buyer persona ) in Tiana Adrianna Papell dQIYUwB
and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Nike Court Royale Womens Suede Sneakers GVPNA
Marketers may use personas together with market segmentation , where the qualitative personas are constructed to be representative of specific segments. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used.

Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. Personas may also be used as part of a Nina Diora dOrsay Satin Bejeweled Dress Pumps GLGoFn3Y
process for designing Tricia Flower Embellished TStrap Block Heel Dress Sandals us6H9PTGdx
and are also considered a part of 2288 Crushvellutow Superga W4peg3YSkI
, having been used in G Vilas 2 PUMA vCazSea
and more recently for online marketing purposes.

A user persona is a representation of the goals and behavior of a hypothesized group of Eastland Newport Mens SlipOn Shoes tsHR2kEt
. In most cases, personas are synthesized from data collected from interviews with users [2] . They are captured in 1–2-page descriptions that include behavior patterns, goals, skills, attitudes, and the environment, with a few fictional personal details to make the persona a realistic character.


The concept of understanding customer segments as communities with coherent identity was developed in 1993-4 by Angus Jenkinson [3] [4] and internationally adopted by OgilvyOne with clients using the name CustomerPrints as "day-in-the-life archetype descriptions". Nike FlyBy Low Mens Basketball Shoes YRgsH
Creating imaginal or fictional characters to represent these customer segments or communities followed. Jenkinson's approach was to describe an imaginal character in their real interface, behavior and attitudes with the brand, and the idea was initially realized with Michael Jacobs in a series of studies. In 1997 the Ogilvy global knowledge management system, Truffles, described the concept as follows: "Each strong brand has a tribe of people who share affinity with the brand’s values. This universe typically divides into a number of different communities within which there are the same or very similar buying behaviours, and whose personality and characteristics towards the brand (product or service) can be understood in terms of common values, attitudes and assumptions. CustomerPrints are descriptions that capture the living essence of these distinct groups of customers." [6]

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> Thor: Ragnarok
> Grace Beside Me
> Kong: Skull Island
> Mystery Road
> Harrow
> Village Roadshow Studios, Gold Coast
> Thor: Ragnarok filming in Brisbane City
> Gold Coast, Queensland
> The Butterfly Tree

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